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  • Digital Impressions

Primescan - the patient experience

Kasia Jawor, CAD/CAM Senior Brand Manager at Dentsply Sirona, explains why offering digital impressions over conventional will help clinicians retain their patients and attract new ones.

During the latter years of the last decade the rise in social media interaction and the growing importance of Google reviews, meant that providing a good customer experience became a business imperative across a range of service sectors.

Post-millennials are much more likely to share their experiences online, whether they are good or bad, and people of all ages are now highly likely to check online reviews before trying out a particular company or service - and this applies more and more to their choice of dental practice, too.

Build positive associations
In order to build customer confidence, particularly within healthcare situations in which patients may be anxious, it is the role of the practitioner to address those factors that negatively affect their patients’ experiences, both in the waiting room and the surgery.

Patient comfort in the dental chair is a major consideration. Everything from the feel of the upholstery, the smooth movement of the chair, the visibility of the instrumentation and the support the chair gives especially during long procedures will have a significant effect on a patient’s experience and therefore their perception of the dental treatment. Choosing a treatment centre that ensures their comfort whilst also allowing the clinician to work efficiently and ergonomically is therefore essential.

Make a better impression
When it comes to the treatment itself, one of the most common dislikes is having a conventional impression taken and the prospect of this procedure can cause patients to avoid beneficial treatment.

However, there are now many clinical situations where there is no longer any need to subject your patients to analogue impressions; today’s intraoral scanners perform the job better, faster and more comfortably for your patients. They can also save time and be more accurate. Intraoral scanners use the latest digital technology to swiftly scan the patient’s upper and lower arches, in a fast, more comfortable process which can take fewer than two minutes.

The resultant digital scan can be viewed immediately on-screen and even shown to the patient to help explain their diagnosis and suggested treatment. Scanning errors, if there are any, are easily visible and can be immediately rectified, eliminating the need for patients to be recalled for retakes.

For patients who are used to the conventional method, a digital impression can be a revelation and for the Instagram generation, having an intraoral scan might even be worth a mention on their social feeds!

When patients are asked to leave a practice review, they are often happy to oblige and with the self-evident power of social media and Google reviews, the offer of intraoral scanning as an alternative to the traditional method is likely to attract new patient enquiries as well as bookings from existing patients.

Happy patients, happy dentist
So, if patients would prefer their dentist to use an intraoral scanner to take impressions, what is stopping this investment?

Cost is naturally a key factor. Any decision about a significant capital investment cannot be taken lightly, and the future return on investment must be favourable. In the case of intraoral scanning, the argument for investment is strong thanks to the increased efficiencies that can be gained. These include reduced chair time for each impression, a reduction in the need for re-takes and less chair time needed for fitting, thanks to more accurate restorations being produced.

It’s important to be aware that some intraoral scanners are supplied on a licence basis, that must be renewed annually for an additional fee, so ask the right questions and choose an option that has a transparent pricing structure and no hidden costs, including no charge for updates.

Ideally, the scanner must also be able to export files in an open STL format so that the impression files can be accepted by software and equipment from multiple manufacturers. This includes being able to work within a range of validated workflows which cover all the disciplines you want to treat. And when you decide to expand your practice, the scanner needs to be able to grow with you and be easily upgraded.

The most accurate scanner on the market1
Primescan®, Dentsply Sirona’s intraoral scanner fulfils all the above criteria and in certain aspects, Primescan was viewed as the most accurate among the tested intraoral scanners
that were compared in an in-vitro study1. With its high precision Smart Pixel Sensor and dynamic depth scanning technology, it performs fast and easily scans all dental surfaces, enabling perfect sharpness, even up to a depth of 20mm.

Its patented measurement principle processes huge amounts of data at staggering speed, all of which is displayed sharply in the accompanying Connect software, making the scan ready for accurate diagnosis and enabling predictable results from the onward treatment.

More accurate1, faster than conventional impressions and more comfortable for the patient, Primescan ticks all the boxes for clinical need, can help improve the practice environment and most important of all, the experience for the patient who has put their trust in you.

Experience the difference – To find out more about Primescan visit

To find out more about our latest treatment centres, visit

You can visit the online Dentsply Sirona Academy for a wide range of education resources, video tutorials, courses and CPD webinars at


1 Ender et al, Accuracy of complete- and partial-arch impressions of actual intraoral scanning systems in-vitro, Int J Comput Dent 2019; 22(1); 11-19; in the peer group of intraoral scanners, which did not cover several systems commercially available today, Primescan showed the best median and mean values across complete arch, anterior and posterior segments, few statistical limitations apply.

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This information and any attachment thereto contains forward-looking information about Dentsply Sirona, Inc.'s financial results, guidance and estimates, business prospects, and products and services that involve substantial risks and uncertainties or other factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. You can identify these statements by the use of words such as "may," "could," "estimate," "will," "believe," "anticipate," "think," "intend," "expect," "project," "plan," "target," "forecast", and similar words and expressions which identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are not guarantees of future performance and involve known and unknown risks and uncertainties, and other factors. Readers are cautioned not to place undue reliance on such statements, which speak only as of the date hereof. For a discussion of such risks, uncertainties and other matters that could cause actual results to differ materially, including risks relating to, among other factors, the market for dental product and services, pricing, future sales volume of the Company's products, the possibility of changing economic, market and competitive conditions, dependence on products, dependence on key personnel, technological developments, intense competition, market uncertainties, dependence on distributors, ability to manage growth, dependence on key suppliers, dependence on key members of management, government regulation, acquisitions and affiliations, readers are urged to carefully review and consider various disclosures made by the Company in its Annual Report on Form 10-K and in its reports on Forms 10-Q and 8-K filed with the U.S. Securities and Exchange Commission. The Company assumes no obligation to update any forward-looking statements contained in this document or the attachments to reflect new information or future events or developments after the date any such statement is made.